From Revenue to Impact: Mobilink Bank's Growth Trajectory in 2024

In the realm of Pakistan's financial landscape, Mobilink Bank emerges as a trailblazer, spearheading digital microfinance and ushering in an era of inclusive growth in 2024. The bank's recent financial achievements speak volumes about its commitment to excellence, innovation, and societal upliftment.



Driving Financial Success

The surge in revenue, a staggering 97% increase during Q1 compared to the previous year, is a testament to Mobilink Bank's robust financial health. This growth is further bolstered by a remarkable 110% rise in Profit before Tax (PBT), showcasing not just stability but flourishing confidence among stakeholders and customers alike.

A Catalyst for Inclusion

As a subsidiary of the VEON group, serving a colossal customer base of nearly 160 million across six markets, Mobilink Bank stands at the forefront of financial inclusion. Its dedication to nurturing micro, small, and medium enterprises (MSMEs), with a special emphasis on women-led ventures, has become instrumental in fostering socio-economic mobility and grassroots progress.

Empowering Women and MSMEs


Mobilink Bank's initiatives have empowered thousands of women entrepreneurs, equipping them with vital skills and resources to thrive in a competitive market. Simultaneously, the bank has bolstered a comparable number of MSMEs, contributing significantly to inclusive growth and development.

Key Financial Highlights of Q1 2024


1. Revenue soared to PKR 15,572 million, marking a substantial leap from PKR 7,901 million in Q1 2023.

2. Total deposits witnessed an 11% growth since December 2023, reaching PKR 132,719 million.

3. Core deposits and branchless deposits experienced an 8% and 15% increase, respectively.

4. The Gross Loan Portfolio (GLP) expanded by 2%, with MSME loans constituting 30% of the total portfolio.

A Vision for Sustainable Development

Guided by President and CEO Ghazanfar Azzam, Mobilink Bank envisions broadening its female borrower base through targeted inclusion initiatives. The bank is also prioritizing green financing, aligning with global sustainability goals and championing sustainable development practices.

Resilience Amidst Challenges

Despite macroeconomic challenges, Mobilink Bank has exhibited resilience, maintaining a trajectory of growth and financial stability. This resilience underscores the bank's adaptability and strategic prowess in navigating dynamic market landscapes.

Looking Ahead: Shaping a Progressive Future

Mobilink Bank's journey in 2024 transcends mere financial milestones. It epitomizes a commitment to shaping a future where digital finance catalyzes societal upliftment. The bank's unwavering dedication to inclusion, sustainability, and innovation positions it as a beacon of progress, poised to drive positive change in Pakistan's financial sector and beyond.



In conclusion, Mobilink Bank's remarkable growth and steadfast commitment to empowerment and inclusion paint a promising picture for the future, not just for the bank itself but for the entire landscape of digital microfinance and inclusive prosperity in Pakistan.

From Revenue to Impact: Mobilink Bank's Growth Trajectory in 2024 From Revenue to Impact: Mobilink Bank's Growth Trajectory in 2024 Reviewed by Usman Ahmad on April 19, 2024 Rating: 5

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